JR PELKOLA
After years in digital marketing, I made the leap into ecommerce leadership, taking on everything from site management and UX to customer acquisition and retention—and picking up a whole new complementary skillset along the way.
Leading full-scale website overhauls, platform migrations, and content strategies, I’ve tackled the technical and creative sides of ecommerce head-on. Throw in supply chain disruptions, shifting customer expectations, and the operational hurdles that come with scaling a brand, and let’s just say—I’ve earned my honorary ecommerce degree.
I thrive working with customer-focused brands that care about the entire experience, from first touch to post-purchase. I don’t claim to be an expert in everything, but I bring a hands-on approach, deep experience, and a track record of making things happen.
Let me know how I can help!
EXPERIENCE
2022-Present
2019-2022
Cascade Designs (MSR, Therm-a-Rest, SealLine, Platypus, PackTowl)
2012-2018
2008-2012
(IPG Mediabrands)
GoSleepGo
2008-2012
Senior Ecommerce & Digital Marketing Manager
Past: Senior Ecommerce Manager
Lead ecommerce and digital marketing strategy to drive revenue, optimize the customer experience, and expand brand presence. Oversee Shopify site management, UX/CRO, P&L forecasting, and growth marketing across paid media, social, and community. Direct a team of three (Social, Graphic Design, Copy/Community) and manage agency relationships.
Senior Ecommerce Manager
Past: Senior Digital Marketing Manager
Ecommerce team lead across Cascade Designs brands, helping build a best-of-breed shopping experience and achieve aggressive direct sales growth. Our team is driving strong traffic with dynamic email campaigns and paid media, paired with smart promotions and a higher converting site that's resulting in strong year-over-year revenue gains.
Senior Marketing Manager
Leading all things “customer” in North America including social media, communities, and on-device communication. Positioned at the intersection of strategic planning, creative development, product, insights, and our customers.
Senior Account Manager
Past: Account Manager, Senior Community Manager, Community Manager
Working directly with agency clients to drive a cohesive strategy incorporating analytics, marketing campaigns, community management, and creative content development. Partnered with diverse brands like Kia, IHOP, US Bank, Microsoft, Bumbershoot and HTC with a track record of strong year-over-year account growth, selling in new services and expanding deliverables.
Co-Founder
Founded GoSleepGo, an angel-funded travel guide/community, where I contributed to product
development, marketing, fundraising, and community engagement.
