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JR PELKOLA

After years in digital marketing, I made the leap into ecommerce leadership, taking on everything from site management and UX to customer acquisition and retention—and picking up a whole new complementary skillset along the way.

 

Leading full-scale website overhauls, platform migrations, and content strategies, I’ve tackled the technical and creative sides of ecommerce head-on. Throw in supply chain disruptions, shifting customer expectations, and the operational hurdles that come with scaling a brand, and let’s just say—I’ve earned my honorary ecommerce degree.

 

I thrive working with customer-focused brands that care about the entire experience, from first touch to post-purchase. I don’t claim to be an expert in everything, but I bring a hands-on approach, deep experience, and a track record of making things happen.

 

Let me know how I can help!

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EXPERIENCE

2022-Present

2019-2022

Cascade Designs (MSR, Therm-a-Rest, SealLine, Platypus, PackTowl)

2012-2018

2008-2012

Spring Creek Group

(IPG Mediabrands)

GoSleepGo

2008-2012

Senior Ecommerce & Digital Marketing Manager

Past: Senior Ecommerce Manager

Lead ecommerce and digital marketing strategy to drive revenue, optimize the customer experience, and expand brand presence. Oversee Shopify site management, UX/CRO, P&L forecasting, and growth marketing across paid media, social, and community. Direct a team of three (Social, Graphic Design, Copy/Community) and manage agency relationships.

Senior Ecommerce Manager

Past: Senior Digital Marketing Manager

Ecommerce team lead across Cascade Designs brands, helping build a best-of-breed shopping experience and achieve aggressive direct sales growth. Our team is driving strong traffic with dynamic email campaigns and paid media, paired with smart promotions and a higher converting site that's resulting in strong year-over-year revenue gains.

Senior Marketing Manager

 

Leading all things “customer” in North America including social media, communities, and on-device communication. Positioned at the intersection of strategic planning, creative development, product, insights, and our customers.

Senior Account Manager

Past: Account Manager, Senior Community Manager, Community Manager

Working directly with agency clients to drive a cohesive strategy incorporating analytics, marketing campaigns, community management, and creative content development. Partnered with diverse brands like Kia, IHOP, US Bank, Microsoft, Bumbershoot and HTC with a track record of strong year-over-year account growth, selling in new services and expanding deliverables.

Co-Founder

Founded GoSleepGo, an angel-funded travel guide/community, where I contributed to product
development, marketing, fundraising, and community engagement.

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JR PELKOLA
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